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Roll-out-of Meetic Attraction: significant rider out-of successful development in 2010

Roll-out-of Meetic Attraction: significant rider out-of successful development in 2010

Attracting for the energy of its markets-top status in the internet dating from inside the European countries, Meetic (FR0004063097 – MEET) today gift ideas their successful gains strategy for 2010.

Growth: Meetic’s main purpose in 2010

Immediately after eight decades available and you can repeating increases, in ’09 Meetic’s internet sites filed the brand new checklist viewers having close to 6.5 mil unique everyone into the March and you will February, as well as over 800 billion webpage feedback (Supply Comscore). The latest Group’s labels established an unequaled profile, especially in France having a brand name feel level of 94% on Meetic brand name (Provider TNS Sofres – ).

Attracting within these exceptional property a keen, henceforth, having less extreme battle during the Europe, the group usually generate its 2010? gains method to a few expectations:

  • use of the strong history of this new Group’s names acquired in the each Date Nice Asian-sovellus of the european countries in which they works. In reality, starting effective labels on every of their locations provides permitted the brand new Group: to help you continually boost the picture of its properties certainly its users, additionally the pure travelers towards its websites; so you’re able to roll-out new high-possible markets around an „umbrella brand name” strategy“ (Meetic Affinity, Meetic VIP), many show method with respect to profit cost;
  • segmentation of its properties anywhere between Dating (Meetic), Matchmaking (Meetic Attraction), Flirting (Peexme) and you may premium introductions (Meetic VIP), permitting they to anticipate and take finest membership of the standards of their some affiliate teams and and so optimise the value made on each of those segments. Read more